Sampling & Fieldwork
The right respondents, screened properly, with quality guarded at every step.
Watch the screener do its job.
A looping view of respondent screening — each incoming respondent is checked against the criteria, with the wrong profiles and fraud signals filtered out, leaving only qualified completes.
The right people, not just any people
A study is only as good as the people who answer it. We reach genuine, qualified respondents who match your screening criteria — and keep out those who don't belong, whether that's the wrong profile or outright fraud.
We are comfortable with demanding audiences, including hard-to-reach B2B and IT decision-maker (ITDM) targets where seniority, company size, and role all have to line up before a respondent qualifies.
Quality is the whole point
We read every screener the way a programmer does — terminations, quotas, country checks — so the sample we deliver actually fits the definition. Speeders, fraud signals, and inconsistent answers are filtered out, not passed along.
What you get
- ✓Respondents matched to your screener
- ✓B2B, B2C, and niche audiences
- ✓Quota and incidence management
- ✓Built-in fraud and quality screening
- ✓Clean, deliverable completes
Three routes to the right respondents.
We are not tied to a single source. For each study we choose whatever reaches your audience best — at the right quality, speed, and cost.
Our own panel
mySurveyChoice, our proprietary respondent community — direct, quality-controlled access that we recruit and manage end to end.
Trusted vendor networks
Established partner panels and sample suppliers, used to extend reach, hit niche or low-incidence audiences, and scale up quickly when a study demands it.
DIY & programmatic tools
Self-serve sample platforms and API-based marketplaces for flexible, on-demand sourcing — well suited to trackers and quick-turn studies.
Powered by our own panel — mySurveyChoice.
Our proprietary respondent community gives us direct, quality-controlled access to the people your studies need — not a black-box list bought elsewhere.
Sample delivered programmatically — not just project by project.
Beyond managed projects, we can deliver sample through API integration. We connect to your survey platform or sample marketplace so respondents are routed, started, and reconciled automatically — ideal for trackers, always-on studies, and high-volume programmes where setting up each wave by hand is a drag.
How API sampling helps
Instead of manual sample handoffs every wave, your platform and ours talk to each other directly. Respondents flow in real time, quotas update live, and completes reconcile automatically — so recurring research runs with far less overhead and far fewer errors.
What it enables
- ✓Real-time, programmatic respondent delivery
- ✓Integration with your survey platform & panel APIs
- ✓Automated quota and completion reconciliation
- ✓Live redirects — complete, terminate, quota-full
- ✓Scales for trackers and always-on research
