Research operations support for agencies & insight teamsOvernight turnaround · serving US research teams
Capability

Open-End Coding

Free-text answers turned into a structured, countable dataset — coded by your morning.

Live demo

From raw verbatims to coded themes.

A looping look at our coding pass — the model reads each open-ended response, assigns a theme and sentiment, and an experienced coder reviews every wave before delivery.

Live open-end codingResponses: 8
Reading responses…

Make sense of what people actually said

Every study leaves a pile of open-ended responses that has to be read, themed, and coded before it can be reported. We build a codeframe from your data or work to one you provide, tag every response — multi-coded where needed — and add sentiment.

We pair AI-assisted coding for speed and consistency with experienced human review on every wave. You get a clean coded dataset plus a summary of themes, counts, and key findings, delivery-ready in Excel.

Built around your time zone

Send a batch at the end of your day and receive coded data by your next morning — at a fraction of the cost of in-house coding.

What you get

  • A codeframe, built or aligned to yours
  • Every response coded, with sentiment
  • Theme counts, percentages, summary
  • Human QA on every wave
  • Overnight turnaround
Behind the scenes

AI for speed and consistency. People for judgement.

Coding thousands of verbatims by hand is slow and drifts over time. We use AI to do the first pass in seconds with machine consistency — then experienced coders make sure it is actually right.

How a coding job runs

  • 1Prepare. Open-ends are extracted and personal identifiers stripped before anything is processed.
  • 2AI-assisted coding. A large language model reads each response and assigns a theme — multi-coded where needed — plus sentiment, fast and consistently across the whole dataset.
  • 3Human QA. Our coders review the output, handle edge cases, and refine the codeframe before sign-off.
  • 4Deliver. A coded dataset plus a theme-and-sentiment summary, ready in Excel.

How your data is handled

  • Commercial AI, via secure API — not free consumer tools.
  • Never used for training — your data does not train any AI model.
  • Identifiers removed — only the response text is processed.
  • Briefly retained, then deleted — no long-term storage.
  • Human-reviewed — AI never has the final word; a coder signs off.
FAQ

Common questions

Do you build the codeframe, or use ours?
Both. We can work to an existing codeframe you provide, or build one from your data and confirm it with you before coding the full dataset — so nothing is coded against the wrong frame.
How fast is turnaround?
Standard batches are typically returned overnight — send at the end of your day, receive coded data by your next morning. Larger volumes are scoped with a clear timeline upfront.
What do we get back?
A coded dataset in Excel — every response tagged with themes and sentiment — plus a summary of theme counts, percentages, and key findings.
Is our data kept confidential?
Yes. We work under NDA, strip personal identifiers before processing, and use commercial AI services that never use your data to train models and retain it only briefly.
Can we start small?
Absolutely. The easiest way to judge us is a free trial batch — send one set of open-ends, see the quality and the turnaround, then decide.
Accreditations & memberships
Accreditations and memberships